| Business Basics |
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| Company Name |
FieldTurf Tarkett |
| Founded in |
2004 |
| Headquartered in |
Hyderabad |
| Company website/URL |
www.fieldturfindia.com |
| Industry |
Infrastructure |
| Stage of the company |
Several customers or locations |
| Source of idea |
Systematic search for business opportunity |
| Awards & honors |
Dozens of testimonials and appreciation letters from clients and architects. |
| Partnerships & Tie-ups |
FieldTurf Tarkett (USA); Future Group (India) |
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| Business description |
A next-generation artificial grass that 'looks like grass and feels like grass', and is maintenance-free! With this, sports fields are changing from hard dustbowls to lush green grounds; a 5,000 sft school concrete rooftop is now a 'lush green, grassy playground'. Barren home rooftops are now perfect lawns creating new relaxation / entertainment / play a...> Read more.. |
A next-generation artificial grass that 'looks like grass and feels like grass', and is maintenance-free! With this, sports fields are changing from hard dustbowls to lush green grounds; a 5,000 sft school concrete rooftop is now a 'lush green, grassy playground'. Barren home rooftops are now perfect lawns creating new relaxation / entertainment / play areas. Restaurants, corporate campuses, children's play areas, Clubs are all converting to these 'permanent' lawns.
We have over 1,000 clients in India, including Coca Cola, Infosys, Reliance, Microsoft, Hero Honda, Vodafone etc.
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| How does the business make money? |
Import, Marketing, Sales and installation including design engineering and execution. Professional sports fields installed on a turnkey basis (including SAARC region's first FIFA standards football field; an Indoor Cricket Academy etc.). 15-25 year life. Just about every space where it would be difficult to grow natural grass (or impossible to maintain it) is a potential opportunity (home rooftops & balconies, sports fields, heavy foot-traffic areas, water / sunlight deficient areas, traffic islands, road medians, clubs, children's play areas etc). Made from recycled plastic (eco-friendly). Member of US Green Building Council.
Distribution network in 18 states (India) and in Sri Lanka. Installations in 74 cities & towns in India. Over 65 people employed through this. Profitable every year, from first complete year. |
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| Team information |
Anil Kumar, M.D.: B.E., MBA, ED Program (Kellogg School of Management, USA). Over 16 years of Sales, Marketing and Business Management experience in India and in the USA. Represented the State for many years in sports; Captain of the University team.
Rupesh Tikku, National Sales Manager: Over 18 years in nationwide in Sales, Marketing, Franchise Management at various FMCG corporations like Blowplast, McDowells, Parle Agro, RC Cola etc. Extensive experience in launching new products and brands.
Vikram Muratee, Director: B.E., PG in Project Management (DeVry University, USA). Over 19 years experience in IT, Operations, General Management and Business Development in India and USA.
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| Competition |
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| Competitors |
Natural Grass. |
| How different is your product or service? It has... |
Substitutes that differ in function |
| In what way is your product or service different? |
Brings into productive use, areas that were not possible to use (for homes, schools, sports and businesses). One-time investment; no-maintenance; unli...> Read more.. |
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| By The Numbers |
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2006 |
2007 |
| No. of employees |
6-15 |
6-15 |
| No. of locations |
6-15 |
16-30 |
| No. of customers |
over 50 |
over 50 |
| Turnover |
1- 5 crore |
1-5 crore |
| Profits |
6 to 15 lacs |
16-50 lacs |
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| Primary source of initial funding |
Personal savings |
| Primary source of additional funding |
Family & friends |
| Raised institutional capital? |
No |
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| Why is this startup hot? |
An innovation that is transforming urban spaces in India and opening up totally new avenues for businesses, sports and landscaping. Over 5 Lakh square feet installed. And with no watering required (or fertilizing, mowing), that's millions of litres of water saved as well as kilotons of fertilizer usage prevented! |
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| What keeps the team awake at night? |
Creating the awareness and educating the market: Less than 0.01% of the target segment is aware of this product. Misconceptions about its touch-n-feel, suitability, benefits. Ways and means to reduce the end-client cost, through lobbying for exemptions under environment-protection schemes. |
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