| Business Basics |
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| Company Name |
creADivity |
| Founded in |
2007 |
| Headquartered in |
Bangalore |
| Company website/URL |
http://creADivity.com |
| Industry |
Online Advertising & Marketing |
| Stage of the company |
Scaling up |
| Source of idea |
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| Awards & honors |
TiE Entrepreneurial Accelerated Program Winner |
| Partnerships & Tie-ups |
Selected in TiE EAP, creADivity is a TiE Entrepreneur Company |
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| Business description |
creADivity is a technology-based platform for people who are interested in giving vent to their creative energies but do not have the right outlet to do so. Simultaneously, it is a place where organizations, especially small and medium enterprises, can get innovative solutions to their advertising and marketing related problems.
creADivity has, ...> Read more.. |
creADivity is a technology-based platform for people who are interested in giving vent to their creative energies but do not have the right outlet to do so. Simultaneously, it is a place where organizations, especially small and medium enterprises, can get innovative solutions to their advertising and marketing related problems.
creADivity has, within it, a marketplace which brings potential clients in touch with creative enthusiasts such as management and design students, free-lancers, professional designers and artists. The creatives can also collaborate among themselves using custom built professional networking tools made available to them by creADivity.
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| How does the business make money? |
1. Organizations pay through a subscription model for getting marketing and advertising solutions from the marketplace
2. Creatives pay a percentage based commission to creADivity each time they make a sale. No subscription fee for them though
4. Mental Gymnastics - a paid focus group brainstorming service
5. Advertising revenue from the web platform
6. Sales of advertising services in emerging media/non-conventional media formats like toilet paper, pizza boxes, tissue papers, parking tickets, embedded SMS ads |
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| Team information |
Shalabh Srivastava: With about a decade of management consulting experience behind him in a leading consulting MNC, this IIT/IIM alumnus plays the role of a strategic advisor to creADivity and has made crucial contributions in shaping the business model and the vision of the company
Manik Kinra: Has experience as a Business Development Manager for a large IT company. Is an MBA from Great Lakes Institute of Management and has software services development background prior to MBA. Takes care of Marketing and Business Development Activities for creADivity.
Pradeep Sonthalia: Is the team?s financial brainpower. Currently working with a private equity company in India, Pradeep is an MBA (finance) from Great Lakes Institute of Management, Chennai.
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| Competition |
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| Competitors |
Local Advertising and Marketing Shops |
| How different is your product or service? It has... |
Substitutes that differ in function |
| In what way is your product or service different? |
The concept is available online with high quality, low price function due to high competitive model |
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| By The Numbers |
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2006 |
2007 |
| No. of employees |
0-5 |
0-5 |
| No. of locations |
0-1 |
2-5 |
| No. of customers |
0-1 |
2-5 |
| Turnover |
pre revenue |
Under 10 lacs |
| Profits |
Did not exist |
1 to 5 lacs |
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| Primary source of initial funding |
Personal savings |
| Primary source of additional funding |
Angel investors |
| Raised institutional capital? |
No |
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| Why is this startup hot? |
| The startup brings the entire concept of advertising and marketing online giving a platform for institutional buyers and creatives to challenge themselves and explore opportunities to service each other with high quality creative solutions |
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| What keeps the team awake at night? |
| Mission - Replace creativity with creADivity in Dictionary |
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