| Business Basics |
 |
|
| Company Name |
Animal Angels Foundation |
| Founded in |
2005 |
| Headquartered in |
Mumbai |
| Company website/URL |
www.animalangelsfoundation.com |
| Industry |
Healthcare/ Pharma |
| Stage of the company |
Several customers or locations |
| Source of idea |
|
| Awards & honors |
Shortlisted by Marico Innovation Foundation as one of the top twenty five innovations in India for the Innovation for India Awards 2007-2008 |
|
|
|
|
| Business description |
At Animal Angels Foundation we practice animal-assisted therapy (AAT) to treat children, adults and senior citizens with developmental disorders, psychiatric disorders, physical disabilities, physical illnesses and behavioural/emotional problems. In AAT our trained therapy animals work with human therapists to speed up the recovery process and to help a ...> Read more.. |
At Animal Angels Foundation we practice animal-assisted therapy (AAT) to treat children, adults and senior citizens with developmental disorders, psychiatric disorders, physical disabilities, physical illnesses and behavioural/emotional problems. In AAT our trained therapy animals work with human therapists to speed up the recovery process and to help a child or an adult learn or improve various skills. This includes social skills, verbal skills, physical skills and cognitive skills. We also use AAT to help clients deal with emotional/behavioural problems.
AAT is always used in conjunction with other therapies. In AAT, a professional as part of his/her own speciality uses the animal to help the client. We as clinical psychologists, use the therapy animal in the context of play therapy, behavior therapy, cognitive therapy etc.
Our therapy pets are specially chosen because they enjoy interacting with various kinds of populations. They all have good temperaments, friendly and outgoing personalities and are physically fit. They must pass a test to get registered with us.
We have a tailor-made program for each client and the whole process is documented and evaluated. The main advantage about AAT is that it can be integrated into individual or group therapy with a wide range of age groups and persons with varying disabilities.
At Animal Angels Foundation each of our clients goes through a pre-therapy, mid-therapy and post-therapy evaluation. All therapy sessions are documented through quantitative and qualitative data as well as video recording is done of the first and last sessions to observe the improvement in the client.
< Back
|
|
| How does the business make money? |
| We charge a therapy fee for our services as clinical psychologists practicing animal-assisted therapy. We also get funding from angel investors. |
|
| Team information |
Rohini Fernandes, Clinical Psychologist, certified practitioner of animal-assisted therapy from the University of North Texas and a dog behaviourist and trainer since the past seven years./p>
Radhika Nair, Clinical Psychologist and certified practitioner of animal-assisted therapy from the University of North Texas |
|
|
| Competition |
 |
|
| Competitors |
any other psychologist practicing therapy
|
| How different is your product or service? It has... |
Substitutes that differ in function |
| In what way is your product or service different? |
Animal Angels Foundation uses specially trained therapy dogs and cats in a therapy session which motivates the client to respond better and faster dur...> Read more.. |
|
|
|
|
| By The Numbers |
 |
|
| |
2006 |
2007 |
| No. of employees |
0-5 |
0-5 |
| No. of locations |
2-5 |
6-15 |
| No. of customers |
16-50 |
over 50 |
| Turnover |
Under 10 lacs |
Under 10 lacs |
| Profits |
breakeven |
breakeven |
|
| Primary source of initial funding |
Personal savings |
| Primary source of additional funding |
Angel investors |
| Raised institutional capital? |
No |
|
|
|
|
| Why is this startup hot? |
Animal Angels Foundation is the first organisation of its kind in India. This unique approach of using specially trained animals to help treat people is being used for all populations, with all age groups for any kind of disability.
Clients enjoy and look forward to AAT sessions as they are interactive and fun. They do not feel like it is a ?t...> Read more.. |
Animal Angels Foundation is the first organisation of its kind in India. This unique approach of using specially trained animals to help treat people is being used for all populations, with all age groups for any kind of disability.
Clients enjoy and look forward to AAT sessions as they are interactive and fun. They do not feel like it is a ?therapy? session even though all the therapy goals are met. Having a friendly pet in the room also helps the client to relax which helps build rapport and trust. Through animal-asssited therapy the therapsit helps a client achieve a variety of physical and psychological goals in one session, something that is not always possible with other therapies.
< Back
|
|
| What keeps the team awake at night? |
| Our passion for helping people enhance the quality of their lives through our therapy animals. Also our belief in the power of our therapy animals in healing people. |
|